Get more ERP customers, with less cold calling

Selling an ERP system, even services around an open source product, is not easy. Going out and talking to people directly, by mail or phone or whatever channel you use, does not work on its own any more.

Buyers now scan the internet for information themselves long before they contact an ERP vendor, which changes how the product has to be promoted. The number of competitors in the ERP market makes it harder still.

So how do you solve that?

Start with a marketing plan: define the product or service you want to sell, define the ideal customer, and work out how to find and approach them. Set up campaigns with actions, enter the prospects, and have sales people execute the plan.

All of this can be done by hand in spreadsheets, but in our experience it only works with a software system behind it. So we built that function into GrowERP. It is available as a hosted version or can be downloaded from growerp.com.

The plan is built on connecting to prospects over LinkedIn and, once connected, sending regular personalized messages automatically to stay in contact until they are ready to make the jump to open source ERP.

We also believe that selling ERP alone is no longer enough: the system needs functions your competitors do not have. That is why these extended CRM functions are the first thing a new user touches, increasing their sales before they use any other part of the ERP.

Working together

You get a ready-made marketing plan built on this GrowERP function, and a partner who helps you increase your sales and works with you on local OFBiz and GrowERP projects. Your partnership fee starts very low. It rises as the plans, the support and the system mature, and drops again when we work on joint projects in your area.